Howard Barrell, my lecturer in Cardiff, told the our class which full of journalist wanna-be:
“You want to know the rule of thumb of a good journalist?”
“It’s to make significant interesting. The key is interesting, interesting, interesting.”
“When I was a young abnoxious journalist, I had important stories to tell. I thought that it was so important that everyone had moral obligation to read it. But it’s not the case. The more significant the story is, the greater my obligation to make the story interesting so that people will read it.”
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